Back to work
Co-founder
Vos idées
A climate non-profit's data-driven story of a fragile planet.
Manager
Tim
Discipline
Co-founder
01 / 03
Le problème
The Pale Blue Foundation funds climate and ocean research. They needed a digital home that could hold rigorous science and genuine emotion in the same frame, and move people from reading to giving.
02 / 03
L'enjeu
Nonprofit sites tend to drift into either dry data or empty sentiment. The challenge was to honor the research with real depth while keeping the experience human enough that a first-time visitor would stay, feel something, and act.
03 / 03
La solution
We structured the site around a single descending narrative — from the scale of the planet down to one fundable project — paired with a calm, data-forward visual system. Clear giving moments are woven through the story rather than bolted onto the end.